Okay so everyone has a website these days. Web sites are now necessity just as a phone book ad is. Believe it or not what you pick for a domain name will affect how busy your site is and how well you rank with a search engines.
Now if you are Coca-Cola, Microsoft or Dell, you don't have to worry about how people will find you...and you probably can stop reading this now. Because what we have to say doesn't apply to you. Who it applies to is small and midsize businesses that want to increase your exposure. Who it applies to are companies who want to be accessible to their customers and vendors.
The Internet has been called the great equalizer and honestly where else can small companies compete on a leveled playing field with its bigger competitors.